Instant scoring of your retirement plan. From anywhere.

Every day we help millions of retirement plan participants view the true DOLLAR VALUE added /subtracted from their retirement accounts, and what advisor was responsible for that change.

Try Veriphy®️ Free

$ Billion Dollars Lost*


% Unhealthy Plans*


$ Billion Valued Gained*


% Healthy Plans*

*approximate over the last 7 years

The New Standard of measurement is here.

Your 401(k)'s Veriphy Score™ just may surprise (and really frighten) you.

What is Veriphy®?

Veriphy® is a web-based business intelligence platform focused on increasing the effectiveness and improving outcomes in the DC Retirement Plan community.

Like a FICO™ score for your retirement plan

 Veriphy® combines the historical investment holdings and fund changes in your retirement plan with a risk/reward performance algorithm to measure the value added to your 401(k) or 403(b) Plan by the fund managers chosen.

The True Value

Know the investment value added to your Plan outcomes

Honest Measurement

Measure reasonableness of fees based on outcomes

Save Time

One click to gain understanding of results and reduce your risk

Protect Yourself

Protect  yourself against fiduciary liability

The Veriphy® Team

Fortune 500 level professionals you can trust.

Chairman and Founder

Mark McCoy, MBA, AIFA®

Chairman and Founder

Mark is a 35-year financial industry veteran and has operated an RIA firm for 20 years. He is an expert in the analysis and evaluation of fund managers and target date funds.Mark is a frequent speaker on investment topics and conducts education programs for DOL Investigators. Mark is also active on two industry Boards: WEB & SBEN.


Al Otto, AIFA®


Al is a 35-year veteran of the financial services industry. He has spent the majority of his career as an independent RIA. As a serial entrepreneur, he has built four financial service companies. He is a nationally recognized author and speaker in the financial industry and is a federally recognized expert on 401(k) fiduciary matters.

Technology Trailblazer

Vicki Wright Hamilton

Technology Trailblazer

An accomplished technology executive with over 20 years of experience in highly-matrixed organizations.

CMO & Vice President of Partner and Reseller Relations

Jim Lefkowitz

CMO & Vice President of Partner and Reseller Relations

Jim Lefkowitz is the CMO & VP Partner and Reseller Relations at Veriphy® and has been with Veriphy since 2017. He leads a robust Web Development and Business Development team.

Vice President of Technology

Asaph Brown, ITIL v3

Vice President of Technology

Asaph “Ace” is the VP of Technology at Veriphy® and has spent the past decade leading and coordinating IT projects and managing IT infrastructures.


Jim Lefkowitz
CMO & VP Partner and Reseller Relations
Veriphy Analytics, Inc.
+1 770-282-4797 (c)

Schedule Live Support & Live Demos Here

Mailing Address

Veriphy Analytics, Inc.
2500 Dallas Highway
Suite 202 - 1041
Marietta, GA 30064

Mark McCoy, MBA, AIFA®
Chairman & Founder
Veriphy Analytics, Inc.
(770) 876-5105 (c)
(877) 522 6575 (p)